Insights for Growth
Tips and Musings on Marketing, Branding, and Storytelling
Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University
Pitching big ideas is more than just the ideas themselves... In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people....
Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect
Learn to build and lead a winning marketing team to growth This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national...
Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics
Revitalizing the legendary Sony Brand story In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our...
Develop a Winning Brand with Gaëtan Fraikin from Addictive, Illumina, and Roche
Learn brand development, valuation, and how to win long-term In this episode, I sit down with Gaëtan Fraikin to discuss all things brand development. Throughout his career, Gaëtan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina....
B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime
In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and...
How to Position Your Product for A Successful Launch with Mark Pecota from LaunchBoom
In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. Even if...
Start telling brand stories that actually matter (plus bonus story prompts)
Why must you tell THIS story? What's the belief burning within you that your story feeds off of? That's the heart of it. This is rule #14 in the Pixar 22 Rules of Storytelling published by Emma Coats, a Pixar storyboard artist. It's also one of the places we start...
LinkedIn Video Marketing | How To Upload and Share Videos on LinkedIn For Maximum Results
LinkedIn video has been getting a lot of attention lately. LinkedIn has really claimed it's place as a B2B content platform. It's no longer just a place for your online resume. In fact, 71% of B2B marketers say LinkedIn is part of their advertising...
Why Biotech and Life Science Companies Should Be Using Video (Featured Interview on the Life Science Marketing Radio Podcast)
It's no secret that video is one of the most powerful ways to communicate ideas in an engaging way. You don't have to look far to find blog posts and articles talking about how video marketing is where you should focus your marketing efforts. So what does this...
How to Do Audience Research to Gain Insights Into Your Target Audience | Marketing Research Tips
When you're setting out to create a new marketing campaign, website, or any other promotional materials one of the most important things you can do is audience research. In the old days, this was accomplished by compiling expensive focus groups and making...
#1 Storytelling Technique for Holding Your Audience’s Attention
What one thing do all of the best stories ever told, having common that you can actually take and implement in your marketing and advertising to get more results? The world of marketing and advertising is largely focused around this question of how do we...
Should You Create Viral Content? | 3 Tips for Creating Shareable Content
One of our clients who owns a successful business called me one day to tell me that one of his videos had gone viral. I can remember the excitement in his voice as we spoke on the phone. He was thrilled that one of his videos finally caught traction and...
3 Tips to Build Trust and Create Better Marketing with Storytelling
Every year, companies and brands of all sizes pour billions of dollars into advertising and marketing. And rightfully so. What good is the next life-changing technology or impactful service if nobody knows about it. But sometimes, it seems like there can be a...
What Is The Right Video Length For Video Marketing, Advertising, and Branding?
When we are talking to brands about how they can leverage video, we are frequently asked: "How long does the video need to be?" And it makes sense that this would be one of the first questions that come up. There is no shortage of online blogs, articles, and...
How to Create Personalized Advertising and Marketing | Audience Segmentation
In less than 5 minutes, I explain how you can segment your audiences and create targeted messaging to get the most advertising and marketing results. If you've done any advertising on social media platforms such as Facebook, YouTube, or LinkedIn you know how powerful...
Supercharge Your B2B Email Sales and Prospecting with this Free Tool
In a B2B environment, getting your sales and prospecting emails right is critical to getting more sales. In this video, we share a free tool that will supercharge your B2B sales and email process.
![[VIDEO] How To Grow Your Construction Business Using Video](https://wondertreemedia.com/wp-content/uploads/2018/06/Psychology-1-400x250.png)
[VIDEO] How To Grow Your Construction Business Using Video
Although the construction industry seems to be booming right now, winning new projects is still a challenge that every contractor and builder faces. How many times have you spent hours gathering quotes, putting together extensive proposals, and schmoozing...