Building an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of Centercode

Building an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of Centercode

 

In this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development.

Luke has always been a marketing-focused CEO. So I knew that this would be a great conversation in learning from his experience in growing Centercode and building a marketing team.

In our conversation, we discuss:

  • How Luke’s engineering and technical background influences his marketing approach
  • How Luke initially discovered inbound marketing which is their best performing source of marketing
  • Why Luke decided to build an in-house agency model
  • The structure of his marketing team
  • What’s working (and not working) for Centercode
  • More!

You can check out Centercode and some of their content at centercode.com

Be sure to leave Campaign Brief a review and rating here!

Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University

Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University

 

Pitching big ideas is more than just the ideas themselves…

In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people.

Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team.

In our conversation, we discuss:

  • How to sell big ideas to teammates, clients, and leadership
  • Examples of home-run campaigns that Seth has led
  • Seth’s approach for brand and marketing strategy
  • How to come up with ideas that generate ROI
  • Much more!

We hope you enjoy this episode. Be sure to share it with marketing colleagues who might find it useful.

Be sure to leave Campaign Brief a review and rating here!

Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect

Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect

 

Learn to build and lead a winning marketing team to growth

This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand.

Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100 million to a multi-billion dollar company by building a strong marketing culture.

Whether you lead a marketing team of 2, or 200, this episode has a TON of lessons for how you can be the best leader and help drive growth.

In our conversation, we dive into:

  • Example of a winning campaign while at Verizon Wireless and the strategy behind it
  • Jay’s strategy and approach for developing strong campaigns
  • What to consider when building a marketing team
  • The “death” of the traditional sales funnel
  • So much more!

If you enjoyed this episode, please leave a rating and review.

Be sure to leave Campaign Brief a review and rating here!

Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

Revitalizing the legendary Sony Brand story

In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism.

In our conversation, we discuss:

  • How Cheryl approached revitalizing Sony’s brand story
  • How her background in journalism and PR prepared her for her current role
  • The role of CSR and social good in the Sony story
  • How Sony’s origin story plays a role in its products
  • The challenges in marketing technology consumer products
  • Cheryl’s view on influencer marketing
  • Much more!

I hope you enjoy this episode. Be sure to subscribe and leave an honest rating/review for the show.

Be sure to leave Campaign Brief a review and rating here!

Develop a Winning Brand with Gaëtan Fraikin from Addictive, Illumina, and Roche

Develop a Winning Brand with Gaëtan Fraikin from Addictive, Illumina, and Roche

Learn brand development, valuation, and how to win long-term

In this episode, I sit down with Gaëtan Fraikin to discuss all things brand development. Throughout his career, Gaëtan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side. Gaetan has had a ton of experience on both the client and agency side building very well known brands.

This is a very wide-ranging episode. We cover many aspects from brand creation to maintaining an existing brand.

We discuss:

  • The core of what makes a strong brand beyond just logos and typography
  • Brand development process and considerations
  • How to justify brand value and brand equity to financial stakeholders
  • How having a strong brand can help your company pull through tough times
  • Opportunities for differentiation in an industry where everyone looks and sounds the same

I hope you enjoy this episode. To get in touch with Gaëtan, go to https://www.linkedin.com/in/gaetanfraikin/.

Be sure to leave Campaign Brief a review and rating here!

B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime

B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime

In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. In his role, Will leads the B2B marketing efforts as well as supports the sales team at Buzztime.

In our conversation we discuss:

  •  Out of the box marketing strategies that Will has tested
  • What’s worked and not worked
  • Content Marketing ideas
  • Why B2B marketing is not much different than B2C
  • How marketing and sales should work together
  • Much more!

I hope you enjoy this episode. To get in touch with Will, go to http://williamfoody.com.

Be sure to leave Campaign Brief a review and rating here!

Wondertree Media