Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

Revitalizing the legendary Sony Brand story

In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism.

In our conversation, we discuss:

  • How Cheryl approached revitalizing Sony’s brand story
  • How her background in journalism and PR prepared her for her current role
  • The role of CSR and social good in the Sony story
  • How Sony’s origin story plays a role in its products
  • The challenges in marketing technology consumer products
  • Cheryl’s view on influencer marketing
  • Much more!

I hope you enjoy this episode. Be sure to subscribe and leave an honest rating/review for the show.

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Develop a Winning Brand with Gaëtan Fraikin from Addictive, Illumina, and Roche

Develop a Winning Brand with Gaëtan Fraikin from Addictive, Illumina, and Roche

Learn brand development, valuation, and how to win long-term

In this episode, I sit down with Gaëtan Fraikin to discuss all things brand development. Throughout his career, Gaëtan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side. Gaetan has had a ton of experience on both the client and agency side building very well known brands.

This is a very wide-ranging episode. We cover many aspects from brand creation to maintaining an existing brand.

We discuss:

  • The core of what makes a strong brand beyond just logos and typography
  • Brand development process and considerations
  • How to justify brand value and brand equity to financial stakeholders
  • How having a strong brand can help your company pull through tough times
  • Opportunities for differentiation in an industry where everyone looks and sounds the same

I hope you enjoy this episode. To get in touch with Gaëtan, go to https://www.linkedin.com/in/gaetanfraikin/.

Be sure to leave Campaign Brief a review and rating here!

B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime

B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime

In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. In his role, Will leads the B2B marketing efforts as well as supports the sales team at Buzztime.

In our conversation we discuss:

  •  Out of the box marketing strategies that Will has tested
  • What’s worked and not worked
  • Content Marketing ideas
  • Why B2B marketing is not much different than B2C
  • How marketing and sales should work together
  • Much more!

I hope you enjoy this episode. To get in touch with Will, go to http://williamfoody.com.

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How to Position Your Product for A Successful Launch with Mark Pecota from LaunchBoom

How to Position Your Product for A Successful Launch with Mark Pecota from LaunchBoom

In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. Even if you’ve already launched your product, you will still get a lot from this episode.

In our conversation, we cover:

  • Why product positioning is so critical for a successful launch
  • Strategies for testing your positioning before launching
  • How to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat
  • How to maximize exposure on crowdfunding platforms like Kickstarter and Indiegogo
  • Creating a team culture of ownership and accountability
  • Much more!

 

I hope you enjoy this episode as much as I enjoyed recording it.

To find more about LaunchBoom, go to www.launchboom.com

Be sure to leave Campaign Brief a review and rating here!