Revitalizing the legendary Sony Brand story
In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism.
In our conversation, we discuss:
- How Cheryl approached revitalizing Sony’s brand story
- How her background in journalism and PR prepared her for her current role
- The role of CSR and social good in the Sony story
- How Sony’s origin story plays a role in its products
- The challenges in marketing technology consumer products
- Cheryl’s view on influencer marketing
- Much more!
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