Pitching big ideas is more than just the ideas themselves…
In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people.
Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team.
In our conversation, we discuss:
- How to sell big ideas to teammates, clients, and leadership
- Examples of home-run campaigns that Seth has led
- Seth’s approach for brand and marketing strategy
- How to come up with ideas that generate ROI
- Much more!
We hope you enjoy this episode. Be sure to share it with marketing colleagues who might find it useful.
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View on Stitcher: https://www.stitcher.com/podcast/cj-thomas-2/campaign-brief