In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. Even if you’ve already launched your product, you will still get a lot from this episode.

In our conversation, we cover:

  • Why product positioning is so critical for a successful launch
  • Strategies for testing your positioning before launching
  • How to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat
  • How to maximize exposure on crowdfunding platforms like Kickstarter and Indiegogo
  • Creating a team culture of ownership and accountability
  • Much more!


I hope you enjoy this episode as much as I enjoyed recording it.

To find more about LaunchBoom, go to

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