Pitching big ideas is more than just the ideas themselves…
In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people.
Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team.
In our conversation, we discuss:
How to sell big ideas to teammates, clients, and leadership
Examples of home-run campaigns that Seth has led
Seth’s approach for brand and marketing strategy
How to come up with ideas that generate ROI
Much more!
We hope you enjoy this episode. Be sure to share it with marketing colleagues who might find it useful.
Be sure to leave Campaign Brief a review and rating here!
Learn to build and lead a winning marketing team to growth
This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand.
Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100 million to a multi-billion dollar company by building a strong marketing culture.
Whether you lead a marketing team of 2, or 200, this episode has a TON of lessons for how you can be the best leader and help drive growth.
In our conversation, we dive into:
Example of a winning campaign while at Verizon Wireless and the strategy behind it
Jay’s strategy and approach for developing strong campaigns
What to consider when building a marketing team
The “death” of the traditional sales funnel
So much more!
If you enjoyed this episode, please leave a rating and review.
Be sure to leave Campaign Brief a review and rating here!
In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism.
In our conversation, we discuss:
How Cheryl approached revitalizing Sony’s brand story
How her background in journalism and PR prepared her for her current role
The role of CSR and social good in the Sony story
How Sony’s origin story plays a role in its products
The challenges in marketing technology consumer products
Cheryl’s view on influencer marketing
Much more!
I hope you enjoy this episode. Be sure to subscribe and leave an honest rating/review for the show.
Be sure to leave Campaign Brief a review and rating here!
Learn brand development, valuation, and how to win long-term
In this episode, I sit down with Gaëtan Fraikin to discuss all things brand development. Throughout his career, Gaëtan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side. Gaetan has had a ton of experience on both the client and agency side building very well known brands.
This is a very wide-ranging episode. We cover many aspects from brand creation to maintaining an existing brand.
We discuss:
The core of what makes a strong brand beyond just logos and typography
Brand development process and considerations
How to justify brand value and brand equity to financial stakeholders
How having a strong brand can help your company pull through tough times
Opportunities for differentiation in an industry where everyone looks and sounds the same
I hope you enjoy this episode. To get in touch with Gaëtan, go to https://www.linkedin.com/in/gaetanfraikin/.
Be sure to leave Campaign Brief a review and rating here!
In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. Even if you’ve already launched your product, you will still get a lot from this episode.
In our conversation, we cover:
Why product positioning is so critical for a successful launch
Strategies for testing your positioning before launching
How to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat
How to maximize exposure on crowdfunding platforms like Kickstarter and Indiegogo
Creating a team culture of ownership and accountability
Much more!
I hope you enjoy this episode as much as I enjoyed recording it.
It’s also one of the places we start when producing branded content for our clients.
Ultimately, the best stories that actually move audiences exist for more than just “selling”. Great brand storytelling is no exception.
If you’re creating content for your brand (video or otherwise) ask yourself the question:
Why must we tell THIS story?
No industry or business is exempt from this. It doesn’t matter if you’re in IT, consumer goods, healthcare, or franchising lemonade stands.
Every brand has the opportunity to connect with their audience at the human (emotional) level by telling stories that stand for something.
People choose to purchase from companies that believe in the same things that they believe in. We want to align ourselves with brands that we feel good engaging with.
Worried you don’t have an interesting or compelling story to tell?
Keep looking further.
As long as there are human beings involved, there’s a powerful story to be shared.
If you’re still stuck, here are some places to start:
What are you curious about as an organization?
What impact are you looking to have on your customers’ lives in the long term?
What beliefs do you share as an organization that might go against the way things have always been done? How did you come to those beliefs?
What obstacles have you overcome that your audience can relate with?
How do you want your audience to feel? Then think of experiences in the past that have made YOU feel that way.
What are your core values? What examples of those have you seen demonstrated remarkably in the world?
Storytelling is not just about saying what happened.
It’s about connecting to the audience through the shared human experience and always keeping in mind the reason why your story MUST be told.
If you enjoyed this article, please share with a friend and let us know what you think!
