Campaign Brief
Real conversations with today’s top marketing leaders and executives to discover their strategies, stories, and lessons learned.
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Recent Episodes
Building an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of Centercode
In this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development. Luke has always been a marketing-focused...
Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University
Pitching big ideas is more than just the ideas themselves... In this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people....
Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect
Learn to build and lead a winning marketing team to growth This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national...
Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics
Revitalizing the legendary Sony Brand story In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our...
Develop a Winning Brand with Gaëtan Fraikin from Addictive, Illumina, and Roche
Learn brand development, valuation, and how to win long-term In this episode, I sit down with Gaëtan Fraikin to discuss all things brand development. Throughout his career, Gaëtan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina....
B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime
In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and...
How to Position Your Product for A Successful Launch with Mark Pecota from LaunchBoom
In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. Even if...