In this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. In his role, Will leads the B2B marketing efforts as well as supports the sales team at Buzztime.
In our conversation we discuss:
- Out of the box marketing strategies that Will has tested
- What’s worked and not worked
- Content Marketing ideas
- Why B2B marketing is not much different than B2C
- How marketing and sales should work together
- Much more!
I hope you enjoy this episode. To get in touch with Will, go to http://williamfoody.com.
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