Search Engine Optimization. The delicate art of ensuring that you show up first when people search for your industry related keywords on search engines like Google. Sometimes the world of SEO can seem like a total mystery. But good news! I’ve got a few tips for how you can start to increase your SEO ranking using video!

The Power of SEO

When people search for your product or service, are you coming up in the top results? When is the last time you actually clicked to page 2 or 3 when you Googled something? SEO is still an extremely powerful way of driving traffic to your website. Here are a few ways you can help your SEO ranking out using video.

Have a Video on Your Website’s Home Page

The first thing we recommend is getting a compelling video on the homepage of your website. Aside from the numerous benefits of putting a video on your site, this also helps your SEO ranking. This happens a few ways. First, videos are proven to increase the time a visitor will spend on your web page. Time on page is an important element that google considers in it’s page ranking algorithm.

Video is also proven to increase click-through-rate which means people are more likely to explore other pages on your website if you have a clear and convincing video.

When you add a video to the home page of your website, try to make sure that it lives above the fold. This means that website viewers will see the video when they land on your website without having to scroll down.

Create Shareable Video Content

Another way to help increase your SEO (and overall website traffic for that matter) is to create shareable video content. These videos aren’t necessarily pushing your products or service, rather they are giving valuable content to the viewers. The key here is to make sure the content is educational, entertaining, or inspiring.

Make sure that when you share these videos on various platforms, you have links pointing back to your website or blog where the video lives.

Transcribe and Caption

Finally, you will want to make sure that you transcribe and caption your videos. Unfortunately, search engines such as google can only read text, not video or sound.

By transcribing any video content on your website, you can repurpose your videos into blog posts. How cool is that? There are a ton of online transcription services available.

Hopefully, you are starting to see how powerful video can be in not only increasing sales but getting traffic to your website in the first place. If you have any questions at all, don’t hesitate to reach out. We’re always here to help.