Case Study

Client: Scooterboard by InMotion

Purpose

Fundraising & Awareness

Scooterboard approached us to help out with the launching of their unique electric scooter/skateboard hybrid on Kickstarter. They new they needed strong video content if they were going to hit their goal and also hired us to help with the digital marketing campaign management to drive new leads and backers. 

 

Approach

After learning more about the Scooterboard product (and even trying it for ourselves) we knew that what was so awesome about the Scooterboard was that fact that it felt like you were riding a skateboard, yet had the stability and safety of riding a scooter with a handle. 

In approaching the campaign to ensure that it was a success, we provided the following services:

  • Kickstarter Video
  • Social Media Ad Videos to drive traffic to the campaign
  • Product Lifestyle Photography
  • Landing page design
  • Facebook and Instagram advertising campaign management for lead generation
  • Analytics and Reporting

 

Result

As a result, Scooterboard reached its funding goal on the first day of the campaign! In total, they raised over $30,000 for a successful launch. 

$30,212

Amount Raised

First Day

100% Funded on First Day of Campaign 

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