---
title: "How to Position Your Product for A Successful Launch with Mark Pecota from LaunchBoom"
url: "https://wondertreemedia.com/podcast-001-how-to-position-product-launch/"
post_type: "post"
date_published: "2019-07-17T23:28:28-07:00"
date_modified: "2019-07-31T20:12:52-07:00"
categories: ["Campaign Brief", "Marketing", "Strategy"]
---

# How to Position Your Product for A Successful Launch with Mark Pecota from LaunchBoom

In this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. Even if you’ve already launched your product, you will still get a lot from this episode.
In our conversation, we cover:

Why product positioning is so critical for a successful launch
Strategies for testing your positioning before launching
How to build a community of qualified potential buyers in the pre-launch phase so that when you launch you get momentum right off the bat
How to maximize exposure on crowdfunding platforms like Kickstarter and Indiegogo
Creating a team culture of ownership and accountability
Much more!

 
I hope you enjoy this episode as much as I enjoyed recording it.
To find more about LaunchBoom, go to www.launchboom.com
Be sure to leave Campaign Brief a review and rating here!
View on iTunes: https://podcasts.apple.com/us/podcast/campaign-brief/id1472421385
View on Stitcher: https://www.stitcher.com/podcast/cj-thomas-2/campaign-brief
View on Spotify: https://open.spotify.com/show/6MK4l7yoevJpuWT67QmEMt?si=ryMAPB1kTBiqxoqJkaiutQV
View on TuneIn: https://tunein.com/podcasts/Business–Economics-Podcasts/Campaign-Brief-p1233350/