Olarm – Product Launch Campaign
After talking to Joe and Mike, the co-founders, we realized how much they were personally vested in the mission of making home security more accessible to those that don’t have tons of money for traditional solutions.
We ultimately decided to take a docu-style approach interviewing the co-founders about the reason that
We also included a short product focused cut for social media as well as some environmental product photography.
The campaign has been a huge success surpassing their goal within 48 hours and raising more than $180,000, well over their initial $35,000.00 goal.