Purpose

Nurture and Convert

EvariGIS reached out as they had a goal of appealing to the needs of smaller city managers and municipalities. At this point in time, EvariGIS was mostly working with larger utility companies. 

Approach

The target audience of this video consists of energy planners from smaller cities.

Luckily, EvariGIS had previous clients who could represent this audience and share their success story. In this case, John was the perfect subject.

The video opens up with John’s initial needs and priorities (which our target audience shares) and the desired outcome.

From there, we tell the story of how EvariGIS best positioned them for success as well as the tangible results that John received.