Purpose

Fundraising

Memorial Care in Long Beach reached out to us because they had their annual Dancing for Our Stars fundraising event approaching. They had a very ambitious goal and knew that it was time to leverage the storytelling power of video to help them achieve that goal.

Approach

Each year, the DFOS event is hosted with a specific division of the hospital as the beneficiary. This year, the funds raised from the event were going to the Children’s and Women’s BirthCare Center.

It was decided that the most powerful way to inspire the audience to give support would be to share real stories of how the BirthCare Center is impacting lives. The hospital came to us with two stories they felt really exemplified the challenges that mothers and children face as well as how the center has been able to provide help.

The challenge we were faced with was how to weave two completely separate stories into one clear and compelling message. Ultimately, we determined that the common the theme of the two stories was the emotional burden that the parents face during these challenging times.

Result

The result of showing this video at the event was astounding. The hospital surpassed their goal for the event raising over $460,000.00.